An android app designed to help freshers in Indian Universities ease into their complicated schedules and provide a space to discuss, share notes, buy & sell, hitch rides, and generally keep abreast with campus events.
Over 3 months, I was involved in designing the front end of this android app based on Google's material design guidelines as a framework. Sketched out the initial information architecture, went through several iterations before moving onto wireframes on Balsamiq. Conceived a fresh, fun and vibrant illustrative style to uplift and promote high user engagement.
BankBazaar | Graphic Design
BankBazaar.com is a platform to compare multi brand financial products. As a graphic designer on the product team, I worked extensively on the email channel to produce attractive and click worthy visuals for customer and business engagement which was target driven. I was involved in conceptualizing and strategizing app and web flash sale campaigns with the content team. Here is a glimpse of some of the work I did during my tenure.
Birthday Greeting Card
Created a birthday greeting gif for internal circulation.
Pryde - An innovative app that allows users to click, edit and print pictures. I was involved in the re branding and redesign of certain segments of the app which is scheduled to launch in the IOS and Android markets.
The Pryde App
Here is a showcase of logos and app icons designed.
Identity for a leading producer and distributor of Vanilla from the highlands of Coorg, Karnataka.
Redesigned the logo for a prestigious golf course on occasion of their 100th year celebrations
Schools Of Equality is an activity based program designed to involve children in conversations on gender and equality, in India.
Designed the logo for a company that trains aspiring individuals to become competent communicators.
Khana Indian Grill is an Indian, fast casual restaurant based in Fayetteville, Arkansas. Apart from designing the identity, i have designed the website and various branding elements in the restaurant.
An app icon created for an iOS app that allows the user to creatively edit and print images.
Homerun is an app icon i designed, for a service that provides house hold help, handy men and drivers to people at the tap of a button.
A logo created for an aggregator of Spas in Hyderabad.
Mascot is an intra-college bulletin board designed for students, with the ability to find friends to connect, share, interact and communicate within interest-based groups.
The project was undertaken during my time at Srishti School Of Art, Design & Technology for a publishing house. The design brief was to create innovative, inexpensive and interactive book forms for children. Due to a Non Disclosure Agreement, I am unable to share the book forms my partner Ashwini Sashidhar and I worked on, hence I share the illustrations and the stories I came up with.
This was one of the most intensive and satisfying projects I have been a part of. From the beginning we were encouraged to document our process ona blog – this documentation has helped me to date, to keep track of the different methodologies we used to come to our final prototypes.
The project was spearheaded by ourfaculties – Matt Lee and Krupa Thimmaiyah over a period of 4 months for 30 days.
The project began with understanding the client brief – questioning, reasoning, listing out the pro’s and con’s and the limitations of the brief. Researching the form of the book through the ages and understanding our target audience. Constructing and writing a proposal to the clients. Iterating and prototyping, user research followed by user testing. Documenting using videography and photography. Researching excessively on the kinds of books that exist in the market, TED talks and a skype discussion and questiong session with noted illustrator - Chris Haughton. The last leg of the project saw us, finalising our forms, working out the business modules (how economical it was),developing own content, creating characters, illustrating them, presenting them at meetings with the client and finally writing a course assessment paper.
We worked on strict deadlines and nothing short of professional standards were expected from each of the teams. With printers crashing, and time ticking we managed our stress levels by breaking into a dance on cue! The energy and excitement, was palpable.