Visual Designer / Design Researcher / Storyteller / Maker
I am Shruti and my work lies at the confluence of Visual Design and Qualitative Research. This website is a highlight of some of the work and research I have been a part of over the years. I am a recent graduate of Emily Carr University of Art & Design, with a Masters in Interdisciplinary Design and I'm based in Vancouver, Canada.
As a qualitative researcher, I am interested in the potential of design - led strategies in leveraging robust interactions between users and the products and services in their ecosystems.
Undeterred by ambiguity, I can critically follow several lines of enquiry through cycles of iteration, prototyping, testing and analysis. I have used design based methodologies like co-creation sessions, expert interviews, surveys, journey maps, visual storytelling and cultural probes to offer up suggestions on issues relating to the agency of women, rethinking protection of children, as well as creating accessible and innovative reading forms for rural India.
As a Visual Designer, I have over 6+ years of experience designing solutions for print, web and mobile. I have worked on the Product team of a Financial technology start-up as well as managed an independent design practice with clients world over. I am proficient at UI/UX, Branding & Identity, Publication design, Infographics and Illustration.
You can view my graduate research project here - where I redesigned a popular Indian game - Snakes & Ladders, as an enabler of discourse around the status of women in Indian society.
Here is a detailed view of my resume. Thank you for stopping by, I hope we work together sometime.