An android app designed to help freshers in Indian Universities ease into their complicated schedules and provide a space to discuss, share notes, buy & sell, hitch rides, and generally keep abreast with campus events. — Early in 2016, I was hired to be part of a collaborative team of software developers and project managers to conceptualize and design a campus app for student communities in colleges and universities in India. "
Over 3 months, I was involved in designing the front end of this Android app based on Google's material design guidelines as a framework. Formulating goals and aspirations for the app, I defined user flows and hierarchies, strategized on content, went through several iterations of Visual language through visual mood boards for type, color and mood. I sketched our wireframes and then moved on to Balsamiq and Invision, for interactive prototyping. Overall, I was successful in conceiving a fresh, fun and vibrant illustrative style that spoke to the energies of University life.
BankBazaar | Graphic Design
BankBazaar.com is a platform to compare multi brand financial products. As a graphic designer on the product team, I worked extensively on the email channel to produce attractive and click worthy visuals for customer and business engagement which was target driven. I was involved in conceptualizing and strategizing app and web flash sale campaigns with the content team. Here is a glimpse of some of the work I did during my tenure.
Birthday Greeting Card
Created a birthday greeting gif for internal circulation.
Pryde - An innovative app that allows users to click, edit and print pictures. I was involved in the re branding and redesign of certain segments of the app which is scheduled to launch in the IOS and Android markets.
The Pryde App
Book Forms | Research I
The project was undertaken during my time at Srishti School Of Art, Design & Technology for a publishing house. The design brief was to create innovative, inexpensive and interactive book forms for children. Due to a Non Disclosure Agreement, I am unable to share the book forms my partner Ashwini Sashidhar and I worked on, hence I share the illustrations and the stories I came up with. The project was lead by our faculty – Matt Lee and Krupa Thimmaiyah over a period of 4 months.
The project began with understanding the client brief – questioning, reasoning, listing out the pro’s and con’s and the limitations of the brief. Researching the form of the book through the ages and understanding our target audience. Constructing and writing a proposal to the clients. Iterating and prototyping, user research followed by user testing. Documenting using videography and photography. Researching excessively on the kinds of books that exist in the market, TED talks and a Skype discussion and questioning session with noted illustrator - Chris Haughton.
The last leg of the project saw us, finalizing our forms, working out the business modules (how economical it would be to mass produce), developing own content, creating characters, illustrating them, presenting them at meetings with the client and finally writing a course assessment paper.
Process and Brainstorming
Here is a showcase of logos and app icons designed.
Identity for a leading producer and distributor of Vanilla from the highlands of Coorg, Karnataka.
Redesigned the logo for a prestigious golf course on occasion of their 100th year celebrations
Schools Of Equality is an activity based program designed to involve children in conversations on gender and equality, in India.
Designed the logo for a company that trains aspiring individuals to become competent communicators.
Khana Indian Grill is an Indian, fast casual restaurant based in Fayetteville, Arkansas. Apart from designing the identity, i have designed the website and various branding elements in the restaurant.
An app icon created for an iOS app that allows the user to creatively edit and print images.
Homerun is an app icon i designed, for a service that provides house hold help, handy men and drivers to people at the tap of a button.
A logo created for an aggregator of Spas in Hyderabad.
Mascot is an intra-college bulletin board designed for students, with the ability to find friends to connect, share, interact and communicate within interest-based groups.
Touchy Topic | Research II
Touchy Topic was an outcome of a six month dissertation project developed at Srishti Institute of Art, Design & Technology in India. The book was conceived, written, illustrated and designed as a response to the lack of contextual material on protection from childhood sexual abuse.
Over a period of six months, I conducted semi-structured, anonymous online surveys with close to 87 participants within India. Through deep dives and popular media scans I determined how parents felt about broaching this uncomfortable topic with their children. I came to understand that most caregivers felt there was a lack of resources which made them nervous to discuss protection.
The design and research objective was to create a resource that builds trust with the reader through a characterization of three different families with children. The scenarios, complications and resolutions presented in the book were carefully tailored to not sound pedantic and yet provide insight into how to handle similar scenarios in their personal lives. The main criteria was to create a book that would be invite caregivers to engage with and not feel deterred because of the nature of the subject.
Touchy Topic has not been published, however it set the stage for further work that I attempted to take forward in my Masters program at Emily Carr University of Art & Design in Vancouver.